The record cover features illustrations of musicians from The 27 Club; Jimi Hendrix, Richey Edwards, Amy Winehouse and Kurt Cobain, re-imagined at the age they would be today.
Front Cover
Back Cover
Meanwhile the inner sleeve features a continuation of illustrations of the selected musicians, however at the age before their death, to evoke a sense of reflection and remembrance. The visual representation captures the essence of each artist, paying homage to their unique style and musical contributions. This creative portrayal serves as a reminder of the lasting impact they could have made on the music industry and the world had they not succumbed to substance abuse.
Inner Sleeve
Nestled alongside the vinyl, the accompanying booklet provides insightful information about the record’s purpose while featuring the lyrics of the featured songs. To enhance the sense of intrigue and exclusivity, the project introduces four distinct variations of booklet cover. This deliberate choice ignites anticipation and a thrill of uncertainty for the audience, as they eagerly await to discover which unique cover they will receive.
Booklet Cover 1
Booklet Cover 2
Booklet Cover 3
Booklet Cover 4
This element of surprise adds an artistic dimension to the project, transforming the record into a collectible item that captures the essence of an ever-changing art form.
Lyric Booklet
In addition to the record itself, “The 72 Club” offers an exclusive opportunity for supporters to attend a one-off concert held at the Deaf Institute.
By purchasing the record, individuals gain access to this special event, where talented artists will perform in honor of those lost too soon to substance abuse. This concert serves as a platform to raise awareness about the is-sue and foster a greater understanding of the challenges faced by musicians in an industry often plagued by substance-related struggles.
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Concert Flyer
The record can be purchased exclusively at Piccadilly Records in Manchester. With limited stock available, a strategic approach is taken to attract the niche target audience of alternative musicians and fans in the area.
Embracing a guerrilla marketing style, posters reminiscent of 90’s club flyers are strategically placed to promote the concert. Outside Piccadilly Records, simplistic advertisements catch the attention of both existing customers and passers-by who share similar interests.
