The platform focuses on creating a social media presence, as this is the best place to target young females, through the primary form of instagram; as my chosen age range of 23-30 is the largest group of users for that specific demographic. The website is a secondary form, where women access it through the url www.twatshaming.com or the link in the instagram bio.
The websites purpose is for women to submit their own stories and read through the archive of previously submitted stories; the instagram will only feature quotes from said stories as a promotional tool, as the length would make it unsuitable for the platform.
Women face many problems and challenges that are rarely highlighted in a male dominated society. Myths such as there is no sexism are constantly perpetuated, alongside the excusal for mens poor behaviour as ‘banter’ have a profound impact upon women's self-esteem and their mental wellbeing. Misogyny is still widespread, and women need an outlet of release for their experiences, without the interference of men.
Twat Shaming’s aim is to give women a safe space to vent and share their frustrations. The educational element of the platform, providing information and advice, aims to arm women with the confidence and knowledge to remove themselves from situations of misogyny and mistreatment. It is important for women to feel inspired and uplifted, which the platform strives to do.
The ability to share stories given to my audience creates a personal connection, and gives them the confidence to talk about experiences that may not be addressed otherwise under the guise of anonymity. There is a sense of unity and belonging amongst the audience as they are able to reflect and connect with like-minded women who may share similar experiences.